A Quick Start Guide to Social Media Marketing: High Impact, Low-Cost Marketing That Works
"This introductory guide is aimed at business people for whom implementation is a key issue. The text outlines the fundamental concepts and principles that govern marketing communications in the digital and interactive age, with particular emphasis on the key area of social networking. *Author: Richardson, Neil/ Gosnay, Ruth/ Carroll, Angela *Series Title: New Tools for Business *Binding Type: Paperback *Number of Pages: 150 *Publication Date: 2010/10/28 *Language: English *Dimensions: 7.88 x 5.22 x 0.49 inches"
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